Now recruiting · NFC North

Everyteamhasavoice.WebuiltThe Roster.

The most passionate sports creators. United under one network.

4
Founding teams
1
First division
32
NFL teams targeted
Fan voices to unite
PackersBearsLionsVikingsNFC NorthThe RosterPackersBearsLionsVikingsNFC NorthThe Roster
PackersBearsLionsVikingsNFC NorthThe RosterPackersBearsLionsVikingsNFC NorthThe Roster
01The Problem

Sports fandom has changed.

Fans don't wait for traditional media anymore. They follow the independent creators who know their team best — the ones with the sharpest takes, the funniest bits, and the deepest film study.

But those creators are building alone. That's where we come in.

What creators face

  • 01Monetization is broken
  • 02Brand deals go to the biggest names
  • 03Merch requires infrastructure
  • 04Production eats the schedule
  • 05Scaling an audience alone is a grind
03The First Roster

NFC North.
Where we plant the flag.

Starting with one division. Building the future of sports media, one team at a time.

01

Green Bay

Packers

GBEst. 1919
02

Chicago

Bears

CHIEst. 1920
03

Detroit

Lions

DETEst. 1930
04

Minnesota

Vikings

MINEst. 1961

Expansion roadmap

  1. 2026NFC NorthLive
  2. 2026NFC EastQ4
  3. 2027AFC NorthPlanned
  4. 2027AFC EastPlanned
  5. 2028All NFL DivisionsPlanned
  6. 2028+NBA · MLB · CFBVision
04What we're building

Not a media company. The infrastructure behind sports fandom.

01

Creator marketplace

Match brands to voices

02

Community platform

Team-native fan hubs

03

Merch drops

Network-backed collections

04

Live events

IRL from opener to Super Bowl

Try out

Earn your spot on The Roster.